ABOUT
Hey, I’m Michelle — the face behind That Content Girl.
After years in the beauty industry, one thing became crystal clear: hairstylists want to show up online, but creating video content feels like just one more overwhelming task on an already packed schedule.
I’ve seen talented stylists hold back from promoting their work, not because they aren’t confident — but because they don’t have the time, energy, or tools to keep up with the content treadmill. That’s where I come in.
I created That Content Girl to make content creation effortless, natural, and — dare I say — fun. I’m not here to direct a production. I’m just your chill content bestie, popping in with my iPhone and good lighting, capturing the real magic that’s already happening in your salon.
No scripts. No pressure. No “influencer energy” required.
Just intentional footage that helps you show up and stand out — without burning out.
TESTIMONIALS
I’ve needed to show up on social media for a very long time and just couldn’t tackle it myself mostly because I feel so uncomfortable on camera. I had That Content Girl Michelle come out on a day I was doing an actual color client. She made both me and my client feel so comfortable we didn’t think about the little snippets of video she was taking and we just had a great time hanging out and talking with her. We were also able to get some behind the scenes while my client was processing. I have so much great content to use on all of my social media platforms now! I also had her edit a couple of videos for me that I’m going to use to start running ads immediately! I will definitely be hiring Michelle regularly to shoot more content for me. Highly recommend!
Tabetha Bryant - Hair Colorist
Michelle is so great!! She lets me do my thing and captures the magic! As well as being a great person, funny and amazing to work with! Can’t wait to work with her on more projects!
Emma Hoff - Tattoo Artist